FOR IMMEDIATE RELEASE – January 20, 2025

Summerland Brush Inc Announces Sale of Desert Equestrian and Associated Brands to Old West Brands

Summerland Brush Inc is proud to announce the sale of the grooming products brand, Desert Equestrian, along with its associated trademark brands—Legends, Equestria, Dakota Star, Imperiale, and Pony Express—to Old West Brands of Old West Industries, Inc. This strategic decision ensures these iconic brands will continue to flourish under the guidance of a trusted leader in the equestrian industry.

Desert Equestrian is renowned for its innovative designs and distinctive products that redefine the artistry and functionality of traditional horse grooming brushes. Combining sustainably sourced hardwood blocks, premium natural and synthetic fibers and traditional as well as exotic leathers, Desert Equestrian has set a new standard in quality and craftsmanship for the equestrian grooming industry.

Old West Brands is delighted to add Desert Equestrian to its prestigious portfolio, which already includes well-established names such as Brushy Creek Belt & Buckle, Wright-Bernet Brush, Moser Leather & Laces, Southern Saddlery & Supplies, Trammell Bits & Spurs, Simco, Longhorn, Circle C, and Monterrey Makers Brand of Saddles and strap goods. Distributors of Abetta, Partrade, Cobra Machines, and many other fine brands.

If we don’t have it, then you probably don’t need it!

Effective immediately, all sales and distribution of Desert Equestrian products will be managed by Old West Brands.“We are excited to welcome Desert Equestrian to our growing stable of premium equestrian brands,” said James Cox of Old West Brands. “This acquisition enhances our ability to serve both long-standing and new customers with an expanded range of high-quality grooming products that align with our commitment to excellence in the equestrian marketplace.”. Many of the DE products were original designs from the old Wright-Bernet Brush Company of Hamilton, and now they and new additions will be returning to Hamilton where we are producing brushes for many industries from Equestrian, Apiary, Construction, and Home. We are excited for the new possibilities of expanding even further in the Brush business!

This also coordinates with our recent purchase of the entire grooming division of Circle ‘Y’, and sale of our Tex Tan brand to Circle ‘Y’ in the process. There are many special products that we will be selling and continuing with through that acquisition as well.

For inquiries, please contact:
Jim Cox – 800-874-1167
Jimnwestern1@aol.com

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Make sure above address is copied in for all orders to ensure a smooth transition and shipment of your good. Everything should be in Hamilton by the 1st of February.

2025 Pricing will be sent out immediately. Many items are being reduced as part of our customer appreciation for your continued business! As a Desert Equestrian Customer you now have access to all of our branded products as well as Wright-Bernet private labeled USA manufactured items, which duplicate numbers from DE will now be made in Hamilton.