Innovation Excellence Award Winner 2025: Wooster Brush Flex & Fit Brush Series

Innovation Excellence Award Winner 2025: Wooster Brush Flex & Fit Brush Series

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Innovation Excellence Award Winner 2025: Wooster Brush Flex & Fit Brush Series

admin April 1, 2025 0 Comments

Wooster Brush Flex & Fit® Brush Series
Wins ABMA 2025 William A. Cordes Innovation Excellence Award

The American Brush Manufacturers Association (ABMA) is proud to announce the 2025 winner of the ABMA William A Cordes Innovation Excellence Award is the Wooster Brush Flex & Fit® Paintbrush Series.

The “Willie” as it is known in the industry, is given to recognize outstanding innovation of manufactured products, components or services in the Broom, Brush, Mop and Roller Industry. The award is named after William Cordes, who served as the Association’s first President from 1917-1928. This award serves as a constant reminder that all new and exciting endeavors have beginnings that connect with real people.

• Use with all paints
• Flexible rubber handles
• Soft polyester blend

An innovative line of paintbrushes with soft-grip, flexible handles that conform to the user’s hand, providing comfortable ergonomics.

Each brush has a unique head shape to fit any painting project around the house:

Triangles are perfect for corners & trim, Round is great for spindles or curved surfaces, Flat Edge for along edges, trim and flat surfaces, Squares are ideal on window frames and detail. Completing the line, the large Round Craft brush is tailored for furniture refinishing & chalk paint.

Established in 1851, The Wooster Brush Company is the oldest independent manufacturer of paint applicators in the USA. Based in Wooster, Ohio, the privately held company with 600 employees produces more than 2,000 products for both professional and DIY painters. As a leader in innovation, Wooster has developed and crafted the highest-quality, American-made paint applicators and accessories in the industry for over 170 years. Wooster tools are available at traditional pain and decorating centers, hardware stores, paint sundry distributors or retailers, and home centers. Learn more about The Wooster Brush Company at woosterbrush.com.